Your Future's Not Pretty

Two TVCs I wrote for the Queensland Government in response to the spike in female smokers aged 16 – 24.
The extreme health risks of smoking are not deterring young female smokers from lighting up, so we focussed on the image of smoking and created the campaign 'If you smoke, your future's not pretty' – communicating the physically damaging and aging effect smoking has on your body.
Director, Jesse Bradstreet, and the ALT VFX team did an incredible job bringing the script to life. Not to mention the kick-ass human transformation VFX.
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