How do retailers get their products on the Christmas shopping list? They use a catalogue. So we did something Instant Scratch-Its had never done before and created the very first Instant Scratch-Its Christmas catalogue.
Or what we like to call: The Christmas Scratchalogue. (See what we did there).
The Scratchalogue had a little fun with the all-too-familiar Christmas catalogue medium and showcased the Instant Scratch-Its range perfect for the fun Christmas archetypes we all know and love.
We created a physical and an online version of the catalogue and built a multi-channel campaign using its content.