The countdown to summer was on and we needed to inspire Aussies to get ready.
How? Easy – by making simple, healthy choices like choosing Helga’s Lower Carb bread.
And what’s more inspiring than the 80s rock classic The Final Countdown? Or is it... The Final Carbdown? (See what we did there?)
We’re still waiting on the official results, but word on the street is this campaign increased Helga’s Lower Carb sales by 500%. Seriously. It sold out everywhere and there was even a riot aisle 4.