Success Redefined

A Griffith University MBA Plus is for the next generation of business leaders who are out there everyday redefining what it means to succeed. 

The campaign 'Success Redefined' challenged the audience to define what they believe success to be. And by doing so, positioned Griffith University as the MBA of choice for those who want to succeed on their own terms.

The campaign launched with a Station Domination at Central Station, Brisbane. (Which is just a cool sounding name for buying all the advertising space at a train station. And, I guess, "dominating" it?).

Art Direction by Ross Benn.

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