Suncorp Courtesy Challenge

Suncorp Insurance wanted to know how courteous Queensland Drivers are on the roads. So we created a multi-channel campaign that not only found out, but also engaged Queensland drivers with the results and grew Suncorp Insurance’s Facebook following in the process.

Drivers first took the Online Courtesy Challenge on Facebook – 10 quick multiple-choice questions about their driving habits.
It didn't take long before we had some really interesting results, which we published across TV, radio, outdoor and online – igniting discussion by pegging driver types against each other and inciting more drivers to take the challenge.
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